Built For The Franchise Era
A boutique agency, founder-led, UK-based. We represent a small roster of cricketers, coaches and operators we believe in, and we run their careers like our own.
Why We Exist
Cricket changed. Multiple leagues in every continent, a contract window that closes in a week. The careers worth building need a partner who works at that pace, and on those terms.
How We Work
A small roster, by design. Direct lines into every major franchise and rights holder. A brand-first lens on every contract, because what you sign at 20 sets up what you earn at 30.
What You Get
Placements that compound. Contracts that protect. A media presence that pays. And a career that keeps earning long after the last over is bowled.
Who We Are
A C E was built around a simple bet: that the next generation of cricket careers would be won and lost in the franchise window, and that the players who run that window need a partner who lives in it with them.
We are deliberately small. UK-based, founder-led, and active across every league worth playing in: PSL, ILT20, MLC, BBL, SA20, GT20 Canada, Lanka T10, ZimAfro T10, Abu Dhabi T10 and beyond. Our roster spans Pakistan, New Zealand, South Africa, Sri Lanka, Zimbabwe and beyond, but the working relationship is the same: direct, hands-on, and one phone call deep.
We do not chase signings. We pick a roster we believe in, and we run their careers like our own, every contract weighed against the next five seasons, every brand decision measured against the long arc of their name.
How We Operate
Small By Design
We do not chase signings. Every client on our roster gets the same thing: full attention, direct access, and a team that treats their career like their own.
Brand First
A contract is not just a number. It is a positioning decision. We think about how every deal affects the next one, and the one after that.
Long Arc Thinking
We plan ten years ahead. League selection, format strategy, transition planning: every decision is weighed against where the player wants to be at the end of their career.
One Phone Call Deep
UK-based, founder-led, and reachable. There is no account manager between the client and the decision. One number. Answered.
One Conversation. No Pitch Deck.
Players, coaches, leagues, brands. If you have something to build in the franchise era of cricket, write to us. We answer every email, and we only take on the work we can stand behind.